From the industry statistical data analysis, the rapid growth of China's baling machine market is only in recent years, as a whole, can be divided into two stages:
Before 2015, industrial storage and resource accumulation stage.
This stage is the most distinctive feature is the development of the annual incremental market has not break through ten thousand, the main sales market is concentrated in Inner Mongolia, xinjiang such as animal husbandry started earlier area, product is given priority to with the overseas import, domestic brands have been in the stage of product perfect, user cognitive degree is low, although the annual sales volume increasing year by year, but the overall volume is not big, industry resources accumulation, The market is not yet full.
The second stage, from 2016 to now, is the stage of market fast forward and pattern optimization.
Structural reform of the domestic supply side, the agricultural industry structure change, "LiangGai feeding strategy" releasing, the animal husbandry industry rapid rise, livestock machinery demand, baling machine industry also follow industry trend into the new stage of development, in 2016, baling machine in the domestic market to protect incremental ten thousand for the first time, Market upgrading begins to take effect; In 2018, the guaranteed increment of baler market exceeded 31,000 units, doubling the growth of 120% year on year, reaching an all-time peak; The following year, overall market sales fell back, then returned to a steady growth path in 2020, with annual sales exceeding 28,000 units. In the first half of this year, the market performance of baling machine has continued to develop to a good momentum, and the annual sales volume is expected to be stable and rising, and the annual sales volume may exceed 30,000 units.
The development of baler market is not accidental, mainly due to three factors:
First, subsidy policy. In recent years in a row, put forward a plant-eating animal husbandry development, the central file no. 1 for animal husbandry machinery industry promotion provides a good policy environment, at the same time, in order to realize crop stalk burning policy implementation in place, increased the accumulation of straw job related products around the subsidies, baling machine is one of the straw from the field operation of mechanical products, Anhui, Henan, Inner Mongolia, northeast China as the representative of a number of regions, on the basis of subsidies, respectively adopted different cumulative subsidy policies, effectively pulling the rapid development of the baling machine market.
Second, industrial development should be promoted. The rigid demand for baling machine mainly comes from two major industries: first, the livestock industry feeding needs. In recent years, with the domestic agricultural structure adjustment, the traditional consciousness of "food" category more and more widely, the meat egg milk and traditional grain complementary energy is constantly adjust supply structure optimization, animal husbandry and aquaculture development is becoming a new force, herbage are can not meet the required for aquaculture feed, such as wheat, corn, straw feed, as a useful supplement, This has spawned the demand for bundling, in the past two years, with rolling, cleaning and other composite functions of the bundling machine products continue to sell well, fully confirm this point. Second, the development of straw industry to promote. Straw as a strategic industry, paper making, agriculture, energy, manufacturing, and other industry plays an important role, in recent years, the industry is also achieved rapid development, especially to replace coal, straw stalks grain fertilizer and straw paper, compressed into sheets, etc., under the policy to promote rapid heating up, it has given rise to straw baling, transportation, processing requirements.
Third, the mechanization of straw from the field to enhance the need. For the treatment of crop straw after harvest, crushing and returning to the field has great potential risks of diseases and insect pests, and the straw decay and biological reaction treatment need some time, so no doubt the straw off-field processing is the choice. According to statistics, the theoretical resources of various crop straws are about 884 million tons, and the collected resources are about 736 million tons. However, the rate of domestic crop straws off the field is less than 15%, which is far behind the developed countries such as Europe, America, Japan and South Korea. With the expansion of the application range of domestic products, baling machine from the original single forage baling to a variety of straw baling, such as wheat straw, corn straw, straw, rape straw, cotton straw, oil sunflower straw, reed baling, rich resources to expand the baling machine derived a variety of operational requirements, Baler has gradually become one of the essential and effective tools for forage harvest and straw recovery.
Comprehensive analysis of multiple factors, baling machine demand shows a trend of continuous enhancement, it can be predicted that in the next few years, the market is good, but there is a premise, that is, market progress must be on the premise of product and technology upgrading.
From the perspective of user purchasing behavior, the baler market presents the following characteristics:
First, old users are increasingly pursuing brand and product upgrading. For old users of baling machine, more and more attention to product brand and update, the trend of the pursuit of high-end products is obvious, the general product update cycle is 2-3 years;
Second, new users pursue cost-effective. In the survey, it was found that new users of baling machine pay more attention to the cost performance of products, and more than one-third of new users have the mentality of buying an entry-level product to try their hand;
Third, investment demand is on the rise. The main performance is that many large customers purchase in bulk and hire mobile operators to earn profits. In this mode, the mobile operators ignore product maintenance in the pursuit of efficiency, which brings greater service pressure to manufacturing enterprises and distribution.
Fourth, the user needs to focus on the quality, efficiency and operation effect of the baling machine. The first-line brands are favored by users with excellent product quality and strong operation efficiency;
Fifth, the progress of domestic brands is obvious, the influence of imported brands still exists. In the baling machine industry started earlier in Inner Mongolia and other regions, imported high-end large-scale products have a relatively long use period, has a number of loyal customer groups.
How to win in the fierce market competition? It is worth thinking deeply of all enterprises.
One, from the overall level, the global baling machine products are concentrated in the United States, Germany and other countries, over the years has been to occupy the high-end product market, in large high density baler, large round binder and multifunctional composite products field advantage, domestic large grassland, pasture, used high density of large thermal power plant and other forage grass, straw baling product imports, The whole machine and accessories are expensive, on the other hand, the low density small and medium-sized products of domestic brands have the price advantage, but the product homogenization is serious, the reliability is insufficient, the failure rate is high, the technical performance of the whole machine needs to be further improved. Not only that, in the high-end research and development link, domestic baling mechanism makes rapid progress in making large round bale products, but the progress is slow in the high-density generous bale link, which is one of the key points of technological breakthrough.
Second, domestic brands in high-end large-scale machine products have a short board, but also in raw materials and parts processing technology has a serious shortage, square baling machine knotting machine localization is still "stuck neck" problem. Familiar with the baling machine products know that one of the core components of the square baling machine products is d-type knotting machine, because of its frequent action, large impact, heavy wear force, close components, in the material, overall performance, structure and other links with strict requirements. Currently, John Deere, klaas, new Holland knot device used in the foreign brand for its own brand, not foreign sales, domestic knot type D is used in the baling machine use Germany imports more than 90%, among them, "rosen, madoff's two brands, although many domestic manufacturing enterprise knot device for several years research and development, but the overall performance is not ideal, Durability, junction rate and flexibility and foreign products have a large gap, which exposes the backwardness of domestic raw material processing technology, restricting the development of China's baling machine manufacturing industry to the high-end.
Three, domestic baling machine development and manufacturing must pay attention to lightweight design. In traditional sense, baling machine function is applied to forage baling harvest, with convenient transportation and storage, function relatively single, but in our country, the straw baling for baling machine gives the more wide application range, but, in the process of straw baling, large mechanical equipment weight, again and again into the land, and cause soil compaction. How to reduce the soil compaction caused by mechanical entry into the field is worthy of research, not only to ensure the efficiency of operation, but also to achieve the weight reduction of the whole machine, one is to reduce the compaction caused by excessive weight of the product, and the other is to prevent the rice straw from falling when baling.
Four. Application of intelligent technology. Intelligence is the development trend of the agricultural machinery industry, for example, intelligent control system, intelligent monitoring system, intelligent fault identification system, automatic oil filling system, etc., it can be predicted that the baling machine in the future, the technology is more advanced, the operation efficiency is higher, the energy consumption is lower.
Development direction is clear, the other is how to work harder to toward the goals, on the journey towards the future development, technology and product still is the key to decide the enterprise survival, such as, forage grass, wheat straw, such as user requirements "fast", make such as corn straw feed, user requirements "durable and not out of order", in general, The so-called leader can only win the world, products suitable, strong reliability, high efficiency, full functions of products have more chances to win in the competition.
At present and even in the next few years, the domestic animal husbandry industry, straw industry is facing a good opportunity for development, coupled with the policy support, the baling machine industry trend is clear, the market growth can be expected, let everyone be confident to forge ahead towards a better tomorrow!
